Cold War also features narrative tie-ins to Modern Warfare via the campaign and multiplayer, establishing a shared universe across multiple Call of Duty sub-series. It features a seasonal content system similar to Modern Warfare, which includes a battle pass as well as free maps and weapons added every season. The game's multiplayer introduced new game modes as well as new map dynamics and elements, carrying over several design choices introduced in Call of Duty: Modern Warfare.
The campaign also sees the return of Black Ops characters Alex Mason, Frank Woods, and Jason Hudson, with Mason also being the playable character in certain missions.
For the campaign, the player takes control of "Bell", who is recruited by CIA officer Russell Adler into a multinational task force created to hunt down Perseus. It is centered around a pursuit of the alleged Soviet spy Perseus, whose stated goal is to subvert the United States and tilt the balance of power toward the Soviet Union. Black Ops Cold War 's campaign is set during the early 1980s of the Cold War, taking place between Call of Duty: Black Ops (2010) and Call of Duty: Black Ops II (2012) chronologically.
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